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Abdulllah Alamin
Jul 14, 2022
In Welcome to the Forum
East Coast, with different categories of keywords somewhat analogous to different TV channels in terms of audience differences. The difference is that the effects of online interactions with ads are, for the most part, much easier to track than the effects of TV ads. Users can be cooked, and online orders and other interactions such as email sign-ups correctly attributed to ad clicks. Thus, shooting exclusively for the share of impressions requires abandoning that information in favor of viewability. For many brands, performance metrics such as return on ad spend (ROAS) are deemed more meaningful for allocating search spend as efficiently as possible. However, some advertisers prefer to lock in a percentage of impressions related to particular search jewelry retouching service categories, regardless of ROAS. Return on ad spend Unimpressed with all the impressions and clicks your ads are getting, you're only interested in how much they cost and what your business gets out of it. Paid search is ideal for you because it's easy for most advertisers to track events like orders and inquiries to the clicks that prompted them. The difficulty comes from how you measure this ROAS. Do you use last-click attribution? Consider offline interactions such as phone calls or store visits? Baking in interactions that happen on a different device than the one originally searched for (cross-device)? Not all ROAS metrics are created equal, and the better an advertiser can attribute value to ads, the more effective optimization efforts will be. But since you care so much about performance, I bet you'll put in the work to get a fair attribution. Acquisition of new
Youtube Allows You to Include Jewelry Retouching Service content media
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Abdulllah Alamin

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